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Chinese Consumers Spend Money On Tech Goods, Camping Gear In Shopping Spree

Chinese Consumers Spend Money On Tech Goods, Camping Gear In Shopping Spree
According to e-commerce platforms, high-end home appliances and camping gear were among the most popular purchases among Chinese shoppers during the "618" shopping holiday, demonstrating how China's COVID-19 regulations are driving lifestyle shifts.
The event was the first large shopping festival to take place after a series of lockdowns in numerous Chinese cities, including Shanghai, to stem the spread of COVID-19.
Consumption in China is low, as shoppers in Shanghai and other cities have been confined to their homes. Retail sales fell 6.7 per cent year on year in May, following an 11.1 per cent decline the previous month., which founded the event in 2004, saw sales grow at their weakest rate ever, reaching 379.3 billion yuan ($56.74 billion), indicating how recent lockdowns and weakening economic conditions have hampered spending. more info
China's consumption remains sluggish, with retail sales falling 6.7 percent year on year in May, following an 11.1 per cent drop the previous month.
Nonetheless, said that sales of gaming projectors and 4K high-definition projectors climbed tenfold during the event, while air fryers increased fivefold. Slim fridges, which are popular among customers with small dwellings, saw sales treble from the previous year.
"Due to the epidemic, some consumers saw their living space become smaller and this led them to spend some thought on adding some 'sparks' to their lives," said, in a post on its WeChat account on Sunday.
According to Alibaba Group, sales of Italian luxury coffee machine manufacturer La Marzocco increased sixfold on the first day of its Tmall marketplace's 618 event compared to the previous year.
The platforms also reported an increase in sales of camping goods and outdoor equipment, fueled by the growing demand of outdoor activities, particularly among city inhabitants who have had to bear two years of epidemic bans. more info
Camping-related products more than tripled in sales on Tmall during its first round of 618 sales from May 31 to June 3, according to Alibaba, with a new 2022 series of fishing reels by Japanese high-end fishing gear manufacturer Daiwa, priced at more than 5,000 yuan, selling out in seconds.
Furthermore, heightened health consciousness during the pandemic prompted people to hoard health products, according to, noting increased sales of organic milk, high-end teas, and exercise beverages.

Christopher J. Mitchell

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