Have you ever wondered why pink is associated with sweetness or why the shape of packaging affects your perception of taste? These subtle but powerful sensory cues play a significant role in shaping consumer behavior. This phenomenon, known as cross-modal correspondence, involves the interplay...

Coffee in the morning may benefit the environment.   That is the claim made by an Australian university that they would be able to reduce greenhouse gas emissions by adding spent coffee grounds to concrete, making it stronger and more sustainable.   According to the UN, the process of...

Elon Musk, the billionaire founder of the brain-chip startup Neuralink, announced on Sunday that the first human patient had gotten an implant and was doing well.   "Preliminary findings indicate encouraging neuron spike identification," Musk wrote in a post on the social media site X....

Executives from top US tech companies were summoned recently to the White House and told they must safeguard the public from the hazards of artificial intelligence (AI). Google CEO Sundar Pichai, Microsoft CEO Satya Nadella, and OpenAI CEO Sam Altmann were informed they had a "moral"...

Ultra-cold shipping and storage facilities are being hastily prepared by airlines for transportation of Covid-19 vaccines developed by Pfizer and Moderna, which need very low temperatures for keeping them safe. Covid-19 vaccines from these two drug makers are likely to be the first to be available...

The Covid-19 pandemic continues to grip the globe. How long the crisis will last for, and what turns the situation will take remain highly uncertain. One of the most profound questions relates to when effective vaccines and treatments will be widely available to the public. That is why a recent...

Many experts have predicted that water and not oil will be one of the primary causes of future conflicts. And this is turning out to be true as there is a in increase in violence related to water globally.   And in order prevent such potential water related conflicts, an early warning system...

For some time now, Near Field Communication has taken mobile device connectivity to a whole new level, and this is one of the most promising advancements in digital technology. The NFC developed by the combined effort of Phillips and Sony has risen dramatically in popularity and is widely becoming...

Up until now, many companies who build apps continue to simply rely on manual processes. While this as a good option in the past, companies just can’t rely on manual processes anymore. The reality is that there is always the human error facet making an app more prone to errors. However, these...

What Are Dark Factories? In case you never heard the term “dark factories” before, then you need to know that this is attracting a lot of people. The term dark factory is based on the event that you have programmed robots or machines working for you on a 24/7 uninterrupted production. So, there...

In our world today, the computational devices we count on are actually getting extra smart day after day. In the quest to produce the personal computing device that is even more intelligent than its human user/maker, researchers as well as programmers have actually imbibed some exceptional...