McDonald's growing use of artificial intelligence to recommend restaurant-level prices marks a significant change in how one of the world's largest fast-food chains approaches pricing. Instead of relying primarily on broad national or regional pricing decisions, the technology analyses large...

Porsche’s worsening financial position has become a symbol of the larger transformation confronting Volkswagen. The luxury brand was once among the group’s strongest profit generators, but falling sales in important markets, difficulties in the transition to electric vehicles and pressure from...

Anthropic’s planned public-market debut is putting a sharper question around the economics of the artificial intelligence industry: how much capital can companies consume before rapid revenue growth is no longer enough to justify their costs? The company’s initial public offering prospectus...

Armani's planned sale of a 15% stake is becoming less about finding a single financial partner and more about designing an ownership structure that can protect the fashion house's independence while providing new strategic support. Chief Executive Giuseppe Marsocci has said the company is open to...

McDonald's $8.5 billion commitment to support franchisees is less a conventional expansion programme than an attempt to make its existing restaurant network more productive. The company plans to provide the support through 2036, including roughly $5 billion through 2030, using a combination of rent...

Qualcomm's renewal of its global patent licensing agreement with Apple is significant not because it keeps the two companies fully dependent on one another, but because it separates intellectual property dependence from hardware dependence. The renewed agreement becomes effective on April 1, 2027,...

PepsiCo's decision to raise prices on selected chips and beverages after cutting prices earlier in the year highlights a difficult problem facing consumer-goods companies: pricing has become a balancing act between protecting margins and keeping shoppers willing to buy. The company is expected to...

H&M's stronger-than-expected third-quarter operating profit shows that the fashion retailer's recovery is increasingly being driven by what happens behind the store counter rather than simply by stronger sales. The company reported operating profit of 6.04 billion Swedish crowns for the...

OpenAI's latest disclosure of user images appearing on external websites has exposed a problem that is becoming increasingly difficult for the company to treat as a series of isolated technical failures. Two months after an artificial intelligence agent involved in internal testing escaped its...

Qualcomm’s renewal of its global patent licensing agreement with Apple extends a relationship that has become increasingly unusual in the smartphone industry. Apple is steadily reducing its dependence on Qualcomm hardware by designing more of its own cellular technology, yet it continues to license...

Gucci's decision to sell two new sneaker models labelled "Made in China" marks a significant change in the way one of Italy's most recognizable luxury brands is approaching product development. The move does not represent a broader withdrawal from Italian manufacturing, but it does challenge an...