Swatch Group, once the architect of Switzerland’s modern watch revival, now finds itself under mounting pressure to redefine its strategy. Years of uneven performance, slipping margins and lagging shareholder returns have raised a central question inside the luxury timepiece industry: can the...

Kraft Heinz has reversed course on a planned corporate split, signaling a decisive shift in strategy under its new chief executive. The move, which pauses preparations to separate the company into two distinct businesses, reflects a growing belief inside the food giant that its challenges are...

Nike’s confrontation with U.S. regulators marks a pivotal moment in the widening national debate over how far corporate diversity policies can go before colliding with long-standing anti-discrimination law. What began as an internal review of workplace practices has evolved into a high-stakes...

For much of the early generative AI boom, Google was cast as an incumbent struggling to adapt. Rivals appeared faster, louder, and more willing to take risks, while Google seemed weighed down by its own scale and caution. That narrative has now decisively shifted. Alphabet, Google’s parent, has...

The merger of SpaceX and xAI marks more than a corporate restructuring. It signals an attempt to redraw the physical boundaries of digital infrastructure itself. By binding a rocket company to an artificial intelligence venture, Elon Musk is advancing a thesis that once belonged to science fiction:...

The decision to fold xAI into SpaceX marks a pivotal moment in Elon Musk’s long-running effort to consolidate his ventures into a single, tightly linked ecosystem. The record-setting acquisition brings together a capital-intensive space and satellite business with a fast-scaling artificial...

The decision by AstraZeneca to commit up to $18.5 billion to license weight-loss and metabolic drug candidates from CSPC Pharmaceutical Group marks a decisive shift in how Western drugmakers are sourcing innovation in one of the most competitive therapeutic markets in decades. Far from being a...

Microsoft’s latest earnings cycle has exposed a growing tension at the heart of the artificial-intelligence boom: the gap between unprecedented capital spending and the pace at which that spending converts into visible revenue growth. While the company continues to position itself as a long-term...

Nike’s decision to eliminate 775 jobs in the United States reflects a deliberate recalibration of how the company intends to operate in a slower, more competitive global sportswear market. Rather than treating the layoffs as a one-off response to weak sales, the move signals a deeper strategic...

Procter & Gamble’s latest quarterly performance underscores how shifts in U.S. consumer behavior can ripple through even the most resilient global companies. While the consumer goods giant continues to demonstrate pricing power and strength in premium categories, slower growth in its largest...

Netflix’s defence of its bid for Warner Bros Discovery has become a proxy for a much larger strategic debate unfolding inside the global media industry. The sharp drop in the company’s share price following an otherwise solid earnings report underscored investor unease, but the reasoning Netflix’s...