Sections

ideals
Business Essentials for Professionals

Google Is Considering Striking Licensing Deals With Publishers Of Premium News Content


02/16/2020


Google Is Considering Striking Licensing Deals With Publishers Of Premium News Content
In order to confront allegations that it is profiting unfairly from news articles and content that is copy righted. Google has reportedly started negotiations with media organizations to pay them for using their content, said reports quoting sources with knowledge of the matter.
 
Reports have also suggested that such discussions about deals for payments are at the early stages and most of the publishers that Google has contacted are in France and in different other parts of Europe.
 
If this Alphabet-owned internet search engine giant doe pay for news content, it would b e a large deviation from the company’s policy and practice of freely mining the internet to offer users articles that are displayed in its search results.
 
It is likely that any deal with news companies would be welcomed by them as they have been alleging that Google makes profits from ads that are placed beside or with the news articles that are displayed in the search results – which also includes snippets".
 
Following the emergence of this new, Google told the news agency AFP that it was looking out to help publishers and news organizations.
 
"We want to help people find quality journalism -- it's important to informed democracy and helps support a sustainable news industry," Google Vice President of News Richard Gingras said in a statement.
 
"We care deeply about this and are talking with partners and looking at more ways to expand our ongoing work with publishers, building on programs like our Google News Initiative."
 
The news that Google was considering deals for a "premium" news product was first published by The Wall Street Journal.
 
Not paying for news article links displayed in search results has been a long standing and firm policy for the California based tech giant and it does not plan to change that position, said reports quoting sources with knowledge of the matter.
 
Instead of paying the news organizations for displaying their news items in search results, Google has argues that this helps drive traffic to the news websites of these organizations which helps such companies to obtain revenues from ads form their websites.
 
Google has also started its News Initiative which works together with publishers to encourage users to take on readership and paid subscriptions for the news articles of these publishers which will help generate revenues for such companies.
 
Last year, a dedicated "news tab" with professionally-produced content was launched by Facebook after it was also accused with similar criticism. Facebook has said that this measure was aimed to promote journalism and reduce the criticism that its platform spreads misinformation.
 
(Source:www.ndtv.com)