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Eyeing African Market, Netflix Offers Free Plan To Kenyans: Reuters

Eyeing African Market, Netflix Offers Free Plan To Kenyans: Reuters
Video streaming service Netflix is aiming to spark growth in the key African market of Kenya by offering customers a free mobile plan that would allow them to see about o a quarter of the company’s TV shows and movies in the country.  The strategy was launched in the country form Monday, the company told Reuters.
The free connections are accessible on Android cell phones and will not come with advertisements as well. The service contains Netflix motion pictures and TV shows and dramas such as "Cash Heist" and "Bridgerton" and African series "Blood and Water," in addition to a portion of the programming the organization has licensed from others.
Netflix trusts the free mobile services will prompt clients to go in for a paid service of the company that will have more content.
The world's biggest web based video streaming company is hoping to add clients outside of more saturated business markets such as the United States, where new subscriber growth has come to a standstill with increasing competition from rivals.
The company’s leaders however chose to stay bullish on the long term future prospects and opportunities of the company and noted that there are enormous business sectors where streaming TV is simply beginning to just have a hold on customers. To draw in clients in Africa, Netflix is putting resources into privately made programming, for example, "Sovereign Sono" and "Jiva!" and has struck a partnership with creation studios in Nigeria.
"If you've never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service," Cathy Conk, director of product innovation at Netflix, said in a blog post. "And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well."
Roll out of the free plan began on Monday and will be carried out all across Kenya in the coming days.
The non-paying Netflix subscribers in Kenya will not be included in the number of paid subscribers of the company which is mentions in its quarterly earnings reports, a company representative said.
Netflix has explored different avenues regarding free plans previously. In 2020, it made a few episodes of series, for example of "More interesting Things" and motion pictures including "To All the Boys I've Loved Before" accessible for everyone throughout the world for no charge by means of internet browsers.
The free plan in Kenya is however more extensive. It will appear to be like the paid Netflix profiles and will give viewers a vibe for the service, the representative said. Shows that are excluded from the free plan will be set apart with a lock symbol. Tapping on one of those titles will energize the client to pursue a paid choice.
A few features, such as the capacity to download a show or film, will not be accessible under the free plan.
Africa as of now is a moderately small market for paid streaming TV memberships. According to forecasts by Digital TV Research, Netflix will lead the subscribed video streaming market in Africa with 6.26 million paying clients in 2026, trailed by Walt Disney Co's Disney+.

Christopher J. Mitchell

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