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Facebook To Push e-Commerce As It Expands Shops To WhatsApp And Marketplace

Facebook To Push e-Commerce As It Expands Shops To WhatsApp And Marketplace
The "Shops" feature of Facebook Inc is being expanded for the company’s messaging app WhatsApp in a number of countries and for Facebook Marketplace in the United States, the social media giant has announced recently as a part of its efforts to bring in changes to its commerce tools.
The shopping behaviour of users would also be utilised by the company for introducing personalized ads in its Shops service, said Facebook Chief Executive Mark Zuckerberg.
This feature of Shops was rolled out by the largest social media company of the world sometime last year with the aim of allowing its users to find and buy products on Facebook and Instagram. This was a measure in the wider strategy of the social media company to push into the field of e-commerce using the multiple social media platforms that it possesses. The social media company said that currently there are about more than more than 300 million users who visit the Shops app every month and there are about 1.2 million monthly Shops that are active.
Facebook has now selected e-commerce to be one of the three key areas that it is currently focusing on, Zuckerberg said during the last earnings release of the company. The other two key focus areas that the company is currently also working on are making advancements in augmented and virtual reality and implementing strategies to that content creators on the are various social media platforms of the company are able to earn money by posting content on the platforms.
An artificial intelligence tool called 'visual search' would also be tested by the company in the coming months, the company also said. This new tool will allow the users of its photo sharing site Instagram who are shopping on that platform are also able to find similar products in Shops simply by click on items of their choice, the company said.
Zuckerberg said that users will be able to use this search tool directly from content on the app or on photos on their own camera rolls.
Efforts are also being made to make more use of augmented reality which can be used by shoppers on the social media platforms of the company on items and products that they are interested in buying which will include such purchases from ads, said Zuckerberg while speaking in a live audio room on Facebook.

Christopher J. Mitchell

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