Business Essentials for Professionals


In Just Ten Minutes, Xiaomi Sold 250,000 Redmi Note 4 Smartphones in India

In Just Ten Minutes, Xiaomi Sold 250,000 Redmi Note 4 Smartphones in India
Labeling a ten minute sale as the "biggest smartphone sale in the history" of India, Chinese electronics maker Xiaomi claims to have sold 250,000 of its Redmi Note 4 handsets in 10 minutes in the country – one of the fastest growing markets for smarphones in the world.
After it faced a tough year in 2016, the Indian numbers will please the $45 billion start-up. The company is gearing up to losing Hugo Barra, the executive they poached from Google in 2013, who heads up Xiaomi's international expansion and the company has seen growth slow in its domestic market  - China.
Selling this number of smartphones in under 10 minutes was a new personal record, the company said as the phone had gone on sale on January 23.
Compared to the Note 3 phones, the first sale of Redmi Note 4 witnessed five times the quantity of Redmi Note 3 phones and  three times more smartphones being sold compared to the Redmi 3S’ first sale, the company said.
It has crossed over one million ‘Notify Me’ requests and five million unique visitors on and Flipkart within five days of the phone’s official announcement, Xiaomi has also said.
A 5.5-inch screen, metal body and a 13-megapixel camera are some of the features of Xiaomi's Redmi Note 4 that was launched last week in India. According to Barra, this new smartphone is a follow on from the Redmi Note 3 which sold 3.6 million units in India last year.  A flash sale of the Redmi Note 4 was done on the own website of Xiaomi and e-commerce platform Flipkart and the figure of 250,000 unit of sales of phone was done on those two platforms.
Xiaomi has witnessed its market share eaten away by the likes of Huawei in the high-end, and Oppo and Vivo in the mid-to-low-segment as the company lost its position of being the bumber one vendor in China and therefore this Chinese company is is desperate to find growth in new markets like India. The company had grown "too fast", Xiaomi Chief Executive Lei Jun admitted recently.
According to Counterpoint Research, with around 9 percent of the smartphone market share, this Chinese startup has been however growing strong. Sale in India last year generated about $1 billion in annual revenue and therefore this market is Xiaomi's biggest market outside of China.
Celebrating the milestone, Manu Jain, India Head – Xiaomi India said, ”We are really thankful to everyone for making the first sale of Redmi Note 4 a great success. We are extremely ambitious about this product and it gives me immense joy to start the year with such acceptance and love for Redmi Note 4. This love motivates us to work harder to make more quantities available for our Mi Fans and build a beautiful Redmi Note 4 story in India. We are excited as we take the first step in 2017 and look forward to achieving many more milestones this year.”
( &

Christopher J. Mitchell

Markets | Companies | M&A | Innovation | People | Management | Lifestyle | World | Misc