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With Aim Of Bringing Business On iPhone, iPad Apps, Apple And Accenture Get Together

With Aim Of Bringing Business On iPhone, iPad Apps, Apple And Accenture Get Together
With the aim of helping businesses build better applications for iOS, the operating system that powers Apple’s iPhone and iPad, technology company Apple Inc (AAPL.O) and professional services company Accenture PLC (ACN.N) are getting together their resources, the two companies announced on Tuesday.
Writing new software and helping in adopting new technology for large companies is what Accenture does. The list of customers for the company include banks and retailers, write iOS apps hand the tech company will create special teams dedicated to helping its customers. And working alongside Accenture engineers on the teams will be Apple employees, including software engineers and user-interface designers.
Gene Reznik, senior managing director of technology and ecosystem at Accenture told the media that the first joint team of the two companies will be located in San Francisco. how many combined Apple-Accenture teams will eventually exist was not clearly told by the representatives of the companies.
Ad including apps such as those that run on iPads for the lobbies of retail banks, where a teller and a customer might both interact with the app would be part of the items that the engineering teams will focus on while working on apps that are used by front-line workers and consumers.
“If you look at something like retail banking, you can imagine really redesigning the apps and coming up with a unique perspective on how agents can interact with their customers,” Reznik said.
The so-called augmented reality, in which digital objects float over real objects on a screen, will be another area of focus of the joint teams, Reznik said. And by pointing an iPhone or iPad at an engine and highlighting a faulty part that needs repair, for example, the augmented reality technology could be useful to service technicians in the field.
Apple has been attempting to knock Microsoft Corp from its long-held throne as the default operating system in the corporate world and has been trying to win over business clients and therefore for Apple, the partnership is part of that continued push in its business. And aimed at moving more business applications over to iOS devices and making them easier to use in corporate settings, partnerships with International Business Machines Corp, Cisco Systems Inc, Deloitte and SAP SE have bene established by Apple to meet that end.
Specifically on the iPad, Apple has also moved to make iOS more useful in business situations. A system for dragging and dropping files much like a PC or a Mac computer are included in the next version of the operating system, expected to be unveiled this fall.
“All those features really help it be a better overall productivity machine," Susan Prescott, vice president of application product marketing at Apple, told Reuters. "It's becoming more realistic for more workers to use iOS as their primary device."

Christopher J. Mitchell

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