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Weak iPhone X Demand Reports In Media Result In Drop In Share Of Apple And Its Suppliers


12/27/2017


Weak iPhone X Demand Reports In Media Result In Drop In Share Of Apple And Its Suppliers
There have been suggestions made about the demand for iPhone X demand potentially going down lower than expected in the firsts quarter of this year in a report by Taiwan’s Economic Daily and according to comments from some analysts. This has resulted in the fall in the shares of a number of the Asian suppliers of Apple and the company itself. 
 
The newspaper report which was published on Monday cited unidentified sources saying the forecast for the quarter would be reduced to 30 million units by Apple which would be a reduction in the sales forecast. Earlier, the iPhone maker had said that it had an initial plan for sale off 50 million units.
 
With a base price of $999 in the United States, the iPhone X was put up on sale in November but no quarterly sale figures or targets have been issued publicly by Apple. the company does not comment on market rumors, said an Apple spokeswoman.
 
Just before the launch of iPhone X, investors had been anticipating increased urge from iPhone users to root for the new launch as there had been quite a long period since a new phone had been launched which resulted in a rise in the shares of the company by 45 percent this year.  
 
But whether the premium device, featuring an edge-to-edge display and facial recognition technology for unlocking the phone, has been able to generate such anticipated demand is a question that is being asked financial analysts.
 
And since the debut of the iPhone X, there has been a slight lowering in the shares of Apple.
 
He “couldn’t be happier” with the demand for the iPhone X in China Apple, Chief Executive Tim Cook had said while visiting the country this month. The pre-orders have been described as being “off the charts” by the company.
 
There are varying estimates about the number of iPhone X Apple is manufacturing and ow many it intends to sell. 
 
Because consumers baulk at the “high price” and “lack of interesting innovations”, therefore Apple is expected to ship 25 million iPhone X units which is a lower range estimate by U.S.-based JL Warren Capital.
 
40 million to 45 million first-quarter shipment is expected to be sipped by Apple wen considering the upper end of supplies, according to Chicago-based Loop Capital estimates. About 40 million first-quarter sales as been predicted by Jefferies.
 
Jun Zhang, an analyst at Rosenblatt Securities said that the latest reports of the Asian suppliers of Apple reducing production is more likely to be related to the earlier model iPhone 8 because the latest model shares some parts with it. A production estimate of 35 million units for the iPhone was reiterated by him.
 
The sale of iPhone 8 has been relatively weaker compared to that of iPhone 7 and X because of the fact that the mid-range smartphone buyers are reluctant to graduate to newer models, said Zhang and other analysts.
 
(Source:www.reuters.com)