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TikTok CEO Mayer Resigns Just Three Months After Assuming Post


08/27/2020


TikTok CEO Mayer Resigns Just Three Months After Assuming Post
The American CEO of the Chinese owned short video sharing app TikTok, Kevin Mayer, resigned from the company after just three months of joining and just days after the company filed a legal suit against the United States President Donald Trump’s executive order that effectively banned American companies form transacting with the Chinese company.
 
TikTok said in a statement that Mayer would be replaced by thee app’s US General Manager Vanessa Pappas for an interim period.
 
The current period for TikTok id very tricky as the company is trying to convince the United States and India that its app and its user policies are not a security threat while also holding negotiations with potential buyers for its US operations after Trump issued a second executive order demanding the that the company sell off its US operations to a n American company. 
 
Prior to taking up office as the chief executive officer of TikTok as well as the chief operating officer of the parent company ByteDance on June 1 this year, Mayer served as Walt Disney Co's top streaming executive.
 
"In recent weeks, as the political environment has sharply changed, I have done significant reflection on what the corporate structural changes will require, and what it means for the global role I signed up for," Mayer said in an letter to employees.
 
"Against this backdrop, and as we expect to reach a resolution very soon, it is with a heavy heart that I wanted to let you all know that I have decided to leave the company."
 
The company was "moving quickly to find resolutions to the issues that we face globally, particularly in the U.S. and India", said ByteDance founder and CEO Zhang Yiming in a separate letter that has been quoted in the media. Mayer had joined just as the company was "entering arguably our most challenging moment", he said.
 
"It is never easy to come into a leadership position in a company moving as quickly as we are, and the circumstances following his arrival made it all the more complex," Zhang said.
 
Given TikTok's unpredictable future, Mayer's decision to quit has not surprised employed of ByteDance, according to reports as well as he could not lay any important role in some of the important decisions made by the company since he was still new.
 
Reports quoting company sources said the Zhang has been the key person in TikTok sale talks. Mayer was included in the negotiations as a representative of TikTok in discussions with senior executives of interested buyers only a few days ago. Further, the decision of TikTok to launch its $200 million "creator fund" in July was headed by the app's former head Alex Zhu even though Mayer was also directly involved, said the reports.
 
"The learning curve was steep for him, from daily operations to geopolitical implications," said reports quoting sources.
 
No comment from ByteDance as available in the issue.
 
"Whether TikTok reaches an agreement to sell its U.S. business or decides to duke it out in the courts, the role for Mayer will not be anything like that he had envisioned when he joined," said Mark Natkin, managing director of Marbridge Consulting in Beijing.
 
(Source:www.businessworld.in)