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Shoppers 'Treat Themselves' During Pandemic-Ridden Christmas Helping Tesco To Report Record Sales

Shoppers 'Treat Themselves' During Pandemic-Ridden Christmas Helping Tesco To Report Record Sales
With people in lockdown in the United Kingdom because of the second wave of Covid-19 pandemic ordering more deluxe range products online, "record" sales over Christmas was reported by the largest retailer of the UK – Tesco. 
In the six weeks to 9 January, there was an 8.1 per cent rise in the like-for-like sales of the company in the UK while its Tesco Finest range of products saw a 14 per cent growth in demand in the same period.
The supermarket added that there was also a surge in the sales of vegan Christmas alternatives.
The closure of non-essential shops and restaurants because of the Covid-19 pandemic has benefitted the big grocers of the UK where a second wave of the pandemic has forced the government to impose fresh restrictions and national lockdown.
Because of the strict lockdown measures imposed during Christmas, customers had "looked for more opportunities to treat themselves", Tesco said.
"We delivered a record Christmas across all of our formats and channels. In response to unprecedented demand for online groceries, colleagues delivered over seven million orders containing more than 400 million individual items over the Christmas period," said Tesco’s new chief Ken Murphy.
And with people trying to not go to and engage in physical shopping at physical stores, Tesco saw a surge in its online sales just like other grocers. In the 19 weeks to 9 January, there was an 80 per cent growth in the company’s online sale which amounted to about £1bn in additional sales.
Over the Christmas period, Tesco offered its largest ever festive range of free-from, vegan and vegetarian products which strong increase in the sale of plant-based products, the retailer said.
Its target to removing one billion pieces of plastic from products` in the UK was also achieved by the grocer which included removing shrink wrap from multipacks, covers from greeting cards and plastic gifts from Christmas crackers.
With the pandemic preventing people from being able to go out and spend more on their weekly shopping trips, people have tried to make up for that which has benefitted supermarkets as they have reaped bumper sales during the pandemic.
Earlier this week, strong Christmas results were reported by grocers Sainsbury's, Morrisons and Lidl with increasing demands for products such as pink prosecco and deluxe mince pies.
Last month, Tesco was severely criticized for paying dividends to shareholders even during the pandemic crisis following which the company announced it would repay £585m of business rates relief. This measure was followed by similar steps by the other big grocers.
The retailer was also criticized later on for keeping its stores open on Boxing Day even though the unions had asked for a day off for staff.
"Our colleagues went above and beyond, rising to every challenge in the most exceptional of circumstances and I thank every one of them for this," said Murphy.

Christopher J. Mitchell

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