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Samsung To Offer Customized Fridges To Attract Millennials

Samsung To Offer Customized Fridges To Attract Millennials
More bespoke electronics is planned to be created by Samsung to increase appeal of its products for youngsters. 
During the third quarter, an increase in sales for its fridges and cleaners during the pandemic was witnessed by the South Korean electronics giant while it also recorded a 50 per cent surge in its online sale during the same period.
According to Samsung, one of the areas in which it can customize fridges is customization according to size, material and colour.
The plans of Samsung include offering personalised fridges to customers late this year in the markets of the United States, the Middle East and Europe.
More than 67 per cent of the South Korean market last year was accounted for by specialty fridges for kimchi (fermented cabbage).
"Customers had few options among products made by a traditional manufacturing system," said Jaeseung Lee, Samsung's president and head of digital appliances business. "Our way of manufacturing has to be changed for the personalisation of appliances. And that's a big transition."
In order to come up with more design options, suppliers and furniture studios are also planned to be included in its manufacturing process by Samsung which also offers customized wine coolers and dishwashers.
After launching with its "The Frame" television which gives the customers the option of choosing their own bezel frame, Samsung is among the very few electronic companies that offer bespoke products.
Electronic companies are able to offer more personalised products because of advancements in production line techniques, said Kenneth Liew, a devices expert at market intelligence firm IDC Asia Pacific.
"Most people including millennials usually like personalised products. From small items like wallets, to high-end bicycles to cars, companies have tried to monetised this, by providing some customisation to generate a bigger margin," he said in a television interview. "By customising an item, it allows the consumer to feel that their item is more unique and closer to their hearts," he added.
More software such as artificial intelligence (AI) is also being put into its appliances by the South Korean electronics company. The company is open to partnering with rivals Amazon and Google to connect their systems to its electronic gadgets, Lee said, even though Samsung also has its own Bixby voice assistant.
During the Covid-19 pandemic, big electronic firms have seen brisk business with more people working from home and thereby depended more on electronic gadgets and the internet for their daily chores.
Their new technologies will be showcased by many of these electronics brands at a digital version of the Consumer Electronics Show later this week.
At the event, which normally takes place in the US gaming resort of Las Vegas, Samsung has already showcased its Bot Handy which is a robotic waiter and butler  that is able to pour wine and tea and can wash dishes and other utensils.

Christopher J. Mitchell

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