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Post-Smartphone World Could See Google And Amazon Race Ahead Of Apple Due To The Later's 'Innovation Complacency'

Post-Smartphone World Could See Google And Amazon Race Ahead Of Apple Due To The Later's 'Innovation Complacency'
A study by a market research firm concludes that "innovation complacency" in Apple Inc. could result in the company lagging behind the likes of Amazon and Google in the "post-smartphone era".
An era, where there is need for the development of new, hands-free interfaces — such as those that use the human voice has been termed as the post-smartphone world by ABI Research. Virtual reality, augmented reality and artificial intelligence (AI) are part of those developments.
10 major technology companies – including Facebook, Microsoft, and Samsung apart from Apple, Google and Amazon, were examined on the basis of contributions to open source communities, acquisitions, research and development spend, and patent portfolios to evaluate the companies.
Amazon and Google will "lead and drive innovation around smartphones and related ecosystems" in the next six years, it concluded.
"This next wave of innovation in the smart device ecosystem will be led by Google and Amazon, as their apparent strength in major growth sectors, notably computer science, allows for a more flexible approach to next-generation user experiences that are essential for creating immersive experiences and brand-new ways of human-to-machine interactions," David McQueen, research director at ABI Research, said in a press release.
Apple will "lag due to innovation complacency", ABI's report said.
There were no comments available from Apple. 
The current leading device makers of the world such as Apple, Samsung and Microsoft are "not currently as well set up to drive future innovation," and therefore would ultimately turn out to be followers, McQueen explained, due to their clinging legacy of hardware business. But because their brand and market share have a "major influence on the market", therefore, those companies should not be dismissed.
There is an increased focus on smart digital assistants by all of the major technology companies who are striving to create and launch new products apart from smartphone. The Echo smart speaker with the AI voice assistant Alexa from Amazon is an example. Integration of Alexa with other products from other device manufacturers and releasing of multiple upgradations of the Alexa is being done by the U.S. e-commerce giant.
On the other hand, Google Hand is a rival product to Echo. This one has its own smart assistant. And HomePad is all set to be launched by Apple as a competition to Echo. The HomePad has a built-in voice assistant called Siri.
And as the tech companies try to find out new ways and means of enhance the consumer experience from the use of devices apart from additions and upgrades of the touch screen of their smartphone, what appears to be the future frontline for such companies is voice assistants. But deep pockets would be required for getting a stronghold on the market.
"There will be a requirement for significant investment in the underpinning technologies and technical expertise as well as the creation of 'intelligent phones' that are able to effectively leverage these forthcoming technologies," ABI Research said.

Christopher J. Mitchell

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