All of the units of the U.S. coffee chain Starbucks would not allow general people to mill around and use its sitting areas and its bathrooms without such people needing to purchase anything from the stores according to a new policy of the company.
According to the Wall Street Journal, the company notified its employees in a recent letter that "any person who enters our spaces, including patios, cafes and restrooms, regardless of whether they make a purchase, is considered a customer."
Last month, there was severe criticism of the coffee chain last month after its store manager at a store in Philadelphia store called the police top report about two African American men who were sitting down at the store while waiting for a business meeting and after one of them asked to use the bathroom. The chain was accused by discriminatory and racial. The two African American were arrested by the police and had opt spend hours in jail.
The company was announced the closure all of its corporate-owned stores in America for imparting racial bias education for a half-day on May 29 after it also apologized for the incident.
The company said that the new policy would not be applicable for consumers who are accused of "disruptive behaviors" including smoking, alcohol drinking, drug using, and sleeping but would be applicable at the about 8000 stores of the company.
While the controversy did not cerate any significant dent on the revenues of the company. Starbucks has been busy attempting to make and ambitious expansion in the Chinese market. the company has announced plans of increasing the number of its stores in China from 3000 currently to about 6000 throughout the country by fiscal 2022. For this purpose, about 600 new stores would be constructed by the company every year in mainland Chinas over the next five years, the company announced in its first ever China Investor Conference recently.
By the end of 2022, the company has set itself the aim of more than double operating income in China and targeting to increase its revenues by more than three times in China compared to the figures achieved by the company in 2017, said the company press release.
"We are committed to long-term investment in China," said Kevin Johnson, Starbucks president and chief executive officer, who expressed confidence in the company's future growth in the dynamic market.
The coffee culture in China would be continued to be promoted and the rewards for the customers “will be healthy, long-term, profitable growth for decades to come."
Starbucks has 3300 stores in 141 cities in China and it is the second largest market which is also its fastest growing at present.
(Source:www.xinhuanet.com)
According to the Wall Street Journal, the company notified its employees in a recent letter that "any person who enters our spaces, including patios, cafes and restrooms, regardless of whether they make a purchase, is considered a customer."
Last month, there was severe criticism of the coffee chain last month after its store manager at a store in Philadelphia store called the police top report about two African American men who were sitting down at the store while waiting for a business meeting and after one of them asked to use the bathroom. The chain was accused by discriminatory and racial. The two African American were arrested by the police and had opt spend hours in jail.
The company was announced the closure all of its corporate-owned stores in America for imparting racial bias education for a half-day on May 29 after it also apologized for the incident.
The company said that the new policy would not be applicable for consumers who are accused of "disruptive behaviors" including smoking, alcohol drinking, drug using, and sleeping but would be applicable at the about 8000 stores of the company.
While the controversy did not cerate any significant dent on the revenues of the company. Starbucks has been busy attempting to make and ambitious expansion in the Chinese market. the company has announced plans of increasing the number of its stores in China from 3000 currently to about 6000 throughout the country by fiscal 2022. For this purpose, about 600 new stores would be constructed by the company every year in mainland Chinas over the next five years, the company announced in its first ever China Investor Conference recently.
By the end of 2022, the company has set itself the aim of more than double operating income in China and targeting to increase its revenues by more than three times in China compared to the figures achieved by the company in 2017, said the company press release.
"We are committed to long-term investment in China," said Kevin Johnson, Starbucks president and chief executive officer, who expressed confidence in the company's future growth in the dynamic market.
The coffee culture in China would be continued to be promoted and the rewards for the customers “will be healthy, long-term, profitable growth for decades to come."
Starbucks has 3300 stores in 141 cities in China and it is the second largest market which is also its fastest growing at present.
(Source:www.xinhuanet.com)
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