Sections

ideals
Business Essentials for Professionals



New Cars To Be Unveiled Online After Cancellation Of Geneva Auto Show Due To Virus Outbreak


02/29/2020


New Cars To Be Unveiled Online After Cancellation Of Geneva Auto Show Due To Virus Outbreak
After the announcement of the cancellation of the Geneva International Motor Show over fears of spreading of the deadly coronavirus, their hottest new cars are being launched online by BMW, Porsche and Bentley. The 11-day show was to begin on Thursday.
 
Unveiling of new products and generating attention towards the company are the primary reasons that auto companies attend auto shows all across the world. Traditionally, the Geneva auto show has been known to be a place for unveiling of luxury and premium brands as well as supercars to the world.
 
“This comes as a preventative measure in response to the coronavirus epidemic raging in Europe and now in Switzerland,” Maurice Turrettini, chairman of the board that runs the Geneva auto show, said in a video posted on the organization’s website.
 
BMW said in a press release that the global debut of a new concept vehicle called the BMW Concept i4 will be done by the company’s CEO Oliver Zipse will livestream in a press conference online at the same time that the company was to hold a press conference at the Geneva show.
 
“While we certainly understand this decision, we also regret that the fair cannot take place as usual,” BMW said in a release.
 
Similar plans are also being drawn up at Bentley but the company is yet to fix the time and logistics for a press conference and launching of a new car.
 
“Bentley welcomes the decision of the Geneva State Council to cancel this year’s Geneva Motor Show,” the company said in an emailed statement to the media. “This is a decision in the interests of the health and safety of all participants and our colleagues.”
 
An online press conference is also being planned by Porsche, according to reports quoting a company spokesman. The company will also unveil its new flagship 911 series car online. And according to news agency Reuters, online livestreaming of vehicle unveiling is also likely to be done by Audi and Mercedes-Benz.
  
Fiat Chrysler is “evaluating alternative ways to deliver vehicle launches that were planned for the show,” the company said in an emailed statement to the media. A new all-electric car from its Fiat brand was expected to be unveiled by the company at the Geneva show. “While unfortunate, the safety of our employees, the media and show organizers has to take precedent,” Fiat Chrysler said.
 
There were no immediate information about what other w=automakers who were scheduled to hold 67 press conference sin total at the show will do.
 
On Friday, Switzerland government announced that all events that could see a gathering of more than a thousand people were banned in order to prevent the spread of the coronavirus – now officially known as the COVID-19 epidemic after which the organizers of the Geneva show cancelled the event.
 
“We regret this situation, but the health of all participants is our and our exhibitors’ top priority,” Turrettini said. “This is a case of force majeure and a tremendous loss for the manufacturers who have invested massively in their presence in Geneva. However, we are convinced that they will understand this decision.”
 
(Source:www.cnbc.com)


In the same section
< >