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Netflix Outlines Strategies For Preventing Account Sharing

Netflix Outlines Strategies For Preventing Account Sharing
In order to combat password sharing for accounts on its streaming service, Netflix Inc. outlined plans that included setting up a primary location and charging a few dollars for an additional member.
The video streaming giant claimed that users can now easily control who has access to their account, transfer their profile to a new account, and still easily watch Netflix on their personal devices or log into a new TV. It is estimated that 100 million people worldwide use a shared account.
"So over the last year, we've been exploring different approaches to address this issue in Latin America, and we're now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal and Spain," the company said in a blogpost.
For an additional C$7.99 per month per person in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal, and 5.99 euros in Spain, Netflix standard or premium plan subscribers can add an extra member sub account for up to two people, the company said.
Due to fierce competition from competitors, the company experienced a drop in subscribers in the first half of 2022, which led it to more seriously consider password sharing and introduce an ad-supported plan.

Christopher J. Mitchell

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