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24/07/2023

Mercedes-Benz's 2025 EV Sales Effort Will Be Focused In China, According To Automobilwoche




Mercedes-Benz's 2025 EV Sales Effort Will Be Focused In China, According To Automobilwoche
According to the CEO of Mercedes-Benz, the company will focus its upcoming electric vehicle (EV) campaign on China, the world's largest auto market, beginning in 2025.
 
"To do this, we must master electric propulsion just as perfectly as digitalisation. That's what our customers expect," Ola Kaellenius was quoted as saying.
 
According to a policy the German luxury automaker laid forth in 2021, Mercedes-Benz would only produce EVs on all of its new vehicle platforms starting in 2025.
 
According to a senior executive speaking to Automobilwoche, the business will introduce the following models in China based on the future MB.The EA platform, focusing on space and digital content, was being examined to make sure it better meets the demands of regional clients.
 
The most important market for German automakers is still China, but local brands will dominate with an 81% share of the Chinese EV market in 2022, according to Counterpoint Research.
 
China also controls a sizable chunk of Mercedes-Benz, and its top two shareholders are Beijing Automotive Group Co Ltd and Geely Chairman Li Shufu.
 
Berlin is simultaneously working to lessen its economic exposure to China as part of ongoing measures to derisk the German economy, which have stepped up in the wake of Russia's invasion of Ukraine, which revealed Germany's reliance on a single dominating gas supplier.
 
(Source:beamstart.com)

Christopher J. Mitchell

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