Sections

ideals
Business Essentials for Professionals



Massive Change To Be Implemented In Porsche In Its Sports Cars


06/28/2019


Massive Change To Be Implemented In Porsche In Its Sports Cars
In recent years, there has been very significant and very rapid development in a number of areas of the global auto industry which includes the likes of complete electrification of vehicles, the rise of self driving technologies and ride sharing projects. 
 
Analysts and experts claim that while these developments and changes have already created a huge flutter in the global auto industry, more changes in the sector are to come soon.
 
And the sports car car maker Porsche is preparing for one such development.
 
“The (Porsche) sport car just got 70 years old last year ... but what you see is in the next seven years there will be more change than in the last 70,” said Anja Hendel, director of innovation management and digital transformation at Porsche.
 
There would potentially be “tremendous changes” in the years ahead in Porsche, said Hendel in a television interview to CNBC at the Innovfest Unbound conference in Singapore earlier in the week.
 
This storied German automaker is completely focused on complete electrification of its vehicles through the current year, she said. In September, its first-ever fully electric vehicle, Taycan, is slated to be launched by the company. In an earlier statement to the media earlier this year, Porsche had said that even before the release of Taycan, the production line for the vehicle was being enhanced to manufacture doubled the current capacity. 
 
The company, as well as some experts, believes that the major challenge that would be posed by the launch of the Porsche sports car would be for Tesla. The electric sports car would also be compellingly appealing for Tesla customers as well. Last year, 245,240 vehicles was sold be Tesla which included sale of 145,846 Model 3 sedans and a total of 99,394 cars of Model S sedans and Model X SUVs.
 
The importance of collaboration between companies was highlighted by Hendel for the adoption and development of new technology. “Porsche is a relatively small automotive company, we are not that big like all the big brands out there,” Hendel said. “For us, collaboration is key, we are too small to do it alone.”
 
“We have to to collaborate with industry partners but as well with start-ups,” she added. “We love start-ups, we really like to work with them and, as we are small, it’s much easier for them to handle us,” she added during the interview.
 
When asked about her attempts at understanding about nascent technologies  such as that of artificial intelligence, Hendel said there is “always a little bit of trial and error.”
 
“What we want to do is we want to be the gateway and the bridge between the science part and our real use cases, which is the biggest challenge in this field at the moment,” she said.
 
(Source:www.cnbc.com)


In the same section
< >