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Instagram Reverses Its TikTok-Style Redesign


31/07/2022


Instagram Reverses Its TikTok-Style Redesign
Instagram has paused the deployment of new features on its app in response to online outrage from users, influencers, and celebrities. The new features included an increase in recommended video material, comparable to rival app TikTok.
 
People complained about the presentation and feeds since they didn't see as many images from friends and relatives. Instagram's parent company, Meta, stated that it would "take the time" to make the necessary improvements.
 
The shift to more video material on Instagram is thought to have been sparked by the rising popularity of competitor TikTok, where users post and watch more video than static images.
 
According to Sensor Tower data, the TikTok app has now been downloaded more over three billion times worldwide, making it the first app not owned by Meta to reach this milestone.
 
According to Instagram CEO Adam Mosseri, the test version of the new app will be phased away within weeks.
 
"I'm glad we took a risk - if we're not failing every once in a while, we're not thinking big enough or bold enough," he said.
 
"But we definitely need to take a big step back and regroup. [When] we've learned a lot, then we come back with some sort of new idea or iteration. So we're going to work through that."
 
Mosseri earlier produced a video detailing the shift to video, stating that full-screen movies would be prioritised above images.
 
After significant outrage, he responded with a series of tweets stating that he wanted to "continue supporting photos."
 
In response to Mosseri's Twitter video, US model Chrissy Teigen stated that users "don't want to produce videos" and that photo interaction is declining.
 
On their Instagram stories, reality TV stars Kim Kardashian and Kylie Jenner also published an online "petition" to "Make Instagram Instagram again."
 
Toni Tone, an author and content provider, expressed her displeasure with the changes and how much better Instagram was when she received stuff from the individuals she chose to follow.
 
"Based on our findings and community feedback, we're pausing the full-screen test on Instagram so we can explore other options, and we're temporarily decreasing the number of recommendations you see in your feed so we can improve the quality of your experience. We recognise that changes to the app can be an adjustment, and while we believe that Instagram needs to evolve as the world changes, we want to take the time to make sure we get this right," according to a Meta spokesperson.
 
(Source:www.bbc.com) 


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