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Elon Musk Says The Relaunch Of Twitter Blue Has Been Postponed

Elon Musk Says The Relaunch Of Twitter Blue Has Been Postponed
Elon Musk, the CEO of Twitter, announced on Monday evening that the company intends to postpone the relaunch of its $8 per month Blue Verified service. According to Musk, Twitter will "likely use a different color check for organizations than for individuals."
Twitter Blue, which Musk hoped would drive new revenue to the platform, was pulled earlier this month after users abused the new paid option. It allowed users to pay for a Blue checkmark, which was previously only available to verified users.
Musk had previously stated that he intended to relaunch Twitter Blue on November 29.
Because of the paid Blue subscription service, a slew of pranksters set up imposter accounts on Twitter.
It made the platform even more vulnerable to misinformation, and many cheaply obtained checkmarks were used to impersonate brands, politicians, and celebrities with disparaging messages.
For example, a user impersonating pharmaceutical giant Eli Lilly tweeted, "we are excited to announce insulin is now free."
Following the false message, the stock price of Eli Lilly plummeted, as did that of other pharmaceutical companies, including AbbVie, which was also impersonated on Twitter. Major stock indices were up at the time, as the market was rallying.
Twitter has experimented with two checkmarks: one in blue for paid and previously verified users and one in gray for some brands, such as news organizations. However, there was some confusion because some accounts had both checkmarks.
Musk removed the "Offical" checkmark the same day it appeared.
The delay comes after Musk laid off a large portion of Twitter's workforce. Approximately half of the company's 7,500 workers were laid off earlier this month. Then, according to The New York Times, about 1,200 full-time employees left last week after Musk demanded employees commit to working "long hours at high intensity" on his vision for "Twitter 2.0" or resign.

Christopher J. Mitchell

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