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Despite Crackdown, Counterfeit Products Galore At Amazon: Guardian

Despite Crackdown, Counterfeit Products Galore At Amazon: Guardian
An investigation by the British news paper the Guardian has revealed that potentially dangerous counterfeits and other knockoff goods are abounding despite the company attempting for years to crackdown on mis-selling on its platform.
A very large range of business - from TV production to web hosting, is conducted by Amazon that said this week that its daily revenues had touched a record of $550 million. However, the company is faced with an ongoing challenge to adequately monitor its online retail platform.
A report published in The Guardian states that the newspaper received knockoff Apple AirPods, that was being sold on the site as being genuine items which was delivered in a packaging that was labelled as “HBQ-i7S”. the investigators also received bought genuine Apple iPhone chargers which were also being sold as genuine on the website of Amazon but were in fact they were ones that had been separated from returned and refurbished devices and ones that are sold second-hand. There were also multiple examples of counterfeit streetwear and accessories which included a Supreme/Louis Vuitton iPhone case and an Anti Social Social Club hoodie.
These items were being sold through Amazon’s Marketplace which is a long-running feature on the site that allows third parties to use the company’s infrastructure for the direct selling of their products to consumers and in which Amazon gets a cut of the revenue thus generated.
Revenue from this source accounted for 20 per cento f the total revenues for Amazon last quarter touching $9.2bn. approximately the same amount of goods are shipped through the Marketplace as Amazon’s entire online and physical retail operations put together.
The online retailer removed five counterfeit items from sale after the Guardian contacted the company. It later updated the related information on charges so that those items are correctly describe as being used instead of being new.
Amazon has bene fighting counterfeits on its Amazon Marketplace for a number of years now. Widespread imitations on the site forced the sandal-maker Birkenstock top announced that it could stop using the website for selling of its products in 2016. Apple had filed a lawsuit against a former Amazon supplier - Mobile Star, in 2016 after the iPhone marker had intentionally purchased over 100 iPhones, power adapters and lightning cables which were sold to the company as being genuine. But the Apple discovered upon receiving that the items were in fact counterfeit.
There has however, been some success for Amazon in reducing the number of most egregious counterfeiting sold on the platform.  
The company said: “Amazon investigated and took action on 95% of all notices of potential infringement received from Brand Registry within eight hours. With our proactive innovations that learn from the information in Brand Registry, brands in Brand Registry on average are finding and reporting 99% fewer suspected infringements than before the launch of Brand Registry.”
However, smaller companies allege that the counterfeiting still continues primarily because they are unable to afford the manpower necessary to monitor the site for fakes on behalf of Amazon.

Christopher J. Mitchell

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