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Apple To Make iPhone 12 In India Along With Some Other Models Its Already Makes

Apple To Make iPhone 12 In India Along With Some Other Models Its Already Makes
The United States based iPhone maker Apple Inc has confirmed that it would soon begin manufacturing of 5G-enabled iPhone model – the iPhone 12, in India and the retail packages of the company’s smrtphones would soon have the ‘Made in India’ title on them.
The iPhone 12 was launched by the company last year along with its variants - the iPhone 12 Pro, iPhone 12 Pro Max, and iPhone 12 mini.
The iPhone maker had started manufacturing of the iPhone SE, iPhone XR, iPhone SE 2020, and iPhone 11 in India some time ago and the iPhone 12 will be the sixth model to me made in India. There were reports even in August last year about the iPhone 12 being made in India.
Apple will make the iPhone 12 at the factory of its long time contract manufacturer Foxconn which is situated in the Southern Indian state of Tamil Nadu. The lower end models of iPhone 11 and iPhone XR are also made at this same production facility of the company. It is likely that anything between 7 and 10 per cent of its production capacity would be shifted from China to India, according to reports quoting analysts. Reports also claimed that Apple also plans to begin manufacturing of its iPhone 12 mini at the same Foxconn facility in India even though a final decision on this has not yet been taken.
"We are proud to be starting production of iPhone 12 in India for our local customers. Apple is dedicated to making the best products and services in the world to delight our customers," Apple told the media in a statement while confirming the news.
Three was a record number of sales of iPhone 12 in the final week of 2020 even though the there was a delay in the launch of the prime model, said Counterpoint Research in a report last month. The report said that in the long run, the iPhone 12 could be the volume driver. In the last quarter of 2020, Apple was in the sixth position in terms of growth in sale of smartphones in India, noted the market research firm. That growth was driven by the discounts on older iPhone models as well as the launch of the iPhone 12 series phones, the report said. More than 1.5 million units were shipped by Apple in a single quarter, the firm also added.
Apple has already partnered with Foxconn, Wistron and Pegatron as it sought to benefit from the production linked incentive (PLI) scheme as launched by the Indian government.
Currently the price of the higher models of the iPhone is beyond the purchasing capacity of the average Indian consumer, according to many analysts. With the phones now being made locally in India, it is expected that the cost of production will be lower because it will not involve any import duties. 
The question however is whether this cost benefit would be passed on to customers by Apple. Some analysts however feel that this is unlikely - as they point out to the company not reducing previously Made in India iPhones in the Indian market.

Christopher J. Mitchell

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