Many individuals rushed to get a glance of the store's black and yellow artwork, which was modeled after Mumbai's recognizable taxis, as Apple Inc. unveiled the appearance of its first retail location in India.
According to a source familiar with the situation who spoke to Reuters, the business is currently behind barricades but is expected to open this month.
The Cupertino, California-based corporation now has a significant presence in India after opening an online store in the second-largest smartphone market in the world in 2020.
Apple barely has a 3% market share of smartphones in India despite its premium costs.
Because of the COVID-19 epidemic, Apple's plans to launch physical retail outlets in the nation in 2021 have been postponed.
However, Apple products have long been available in India through resellers and on e-commerce sites like Amazon.com Inc. and Walmart Inc.'s Flipkart.
A growing number of Apple products, including the iPhone, are now being built in India by the Taiwanese contract electronics giants Foxconn and Wistron Corp. Additionally, Apple intends to produce iPads and AirPods in India.
The first physical location is in the prestigious Reliance Jio World Drive mall, which also houses a number of high-end jewelry and clothing companies like Michael Kors, Kate Spade, and Swarovski.
According to Apple, the store's brilliant lighting was "inspired by the iconic Kaali Peeli taxi art unique to Mumbai," a reference to the city's venerable yellow and black taxis.
On Wednesday night, customers were shooting pictures and recording films on their iPhones in front of the store, where the Apple logo was decorated in a range of hues and a modified version of the company's signature welcome, "Hello Mumbai," was shown.
(Source:www.reuters.com)
According to a source familiar with the situation who spoke to Reuters, the business is currently behind barricades but is expected to open this month.
The Cupertino, California-based corporation now has a significant presence in India after opening an online store in the second-largest smartphone market in the world in 2020.
Apple barely has a 3% market share of smartphones in India despite its premium costs.
Because of the COVID-19 epidemic, Apple's plans to launch physical retail outlets in the nation in 2021 have been postponed.
However, Apple products have long been available in India through resellers and on e-commerce sites like Amazon.com Inc. and Walmart Inc.'s Flipkart.
A growing number of Apple products, including the iPhone, are now being built in India by the Taiwanese contract electronics giants Foxconn and Wistron Corp. Additionally, Apple intends to produce iPads and AirPods in India.
The first physical location is in the prestigious Reliance Jio World Drive mall, which also houses a number of high-end jewelry and clothing companies like Michael Kors, Kate Spade, and Swarovski.
According to Apple, the store's brilliant lighting was "inspired by the iconic Kaali Peeli taxi art unique to Mumbai," a reference to the city's venerable yellow and black taxis.
On Wednesday night, customers were shooting pictures and recording films on their iPhones in front of the store, where the Apple logo was decorated in a range of hues and a modified version of the company's signature welcome, "Hello Mumbai," was shown.
(Source:www.reuters.com)
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