Companies
29/04/2025

Amazon Takes on Starlink with First Kuiper Satellites




Amazon marked a major milestone in its space-based broadband ambitions on Monday, when a United Launch Alliance Atlas V rocket lifted off from Cape Canaveral carrying the first 27 satellites of its Project Kuiper constellation. The mission represents the start of a $10 billion effort to blanket the globe with high-speed internet from low-Earth orbit, directly challenging SpaceX’s Starlink network.
 
The Atlas V 551 vehicle roared away at 7 p.m. Eastern, piercing scattered clouds after a weather-related scrub two weeks earlier. Over the next few days, Amazon’s mission-control team in Redmond will confirm contact with each spacecraft, each roughly the size of a small suitcase. If all goes to plan, the company expects to begin customer trials in remote pockets of North America and Europe by year-end, before scaling to full service early next year.
 
Project Kuiper’s constellation will ultimately comprise 3,236 satellites in roughly 16 orbital planes, at altitudes near 400 miles. Amazon needs to deploy half of those—1,618 satellites—by June 2026 to satisfy Federal Communications Commission licensing terms, though analysts predict the company will request an extension given early delays. Amazon’s vice president for satellite programs, Rajeev Badyal, noted that obtaining real-time performance data from this first batch is crucial to optimizing manufacturing and launch cadence for the remainder of the constellation.
 
By contrast, SpaceX has already lofted more than 8,000 Starlink craft since 2019, serving more than 5 million subscribers across 125 countries. Starlink’s Falcon 9 rockets fly weekly, each deployment adding roughly two dozen satellites to meet soaring demand for reliable internet in rural regions, maritime routes and even military deployments. Still, Amazon insists there is ample room for multiple players, pointing to underserved customers in parts of Africa, Latin America and Southeast Asia.
 
Jeff Bezos, Amazon’s executive chairman, hailed the launch as “a pivotal moment” and predicted that “insatiable demand” for bandwidth will allow both Kuiper and Starlink to thrive. He added that Amazon’s global logistics network and its cloud-computing arm, AWS, give Kuiper an edge in delivering integrated services—from edge-compute applications on ships to enterprise-grade virtual networks for corporations.
 
Technical upgrades in the first production satellites include a reflective-coating treatment to reduce brightness and minimize interference with ground-based astronomy, a response to concerns that proliferating constellations pose collision and light-pollution risks. Each unit carries phased-array antennas capable of gigabit-class uplinks and downlinks, enabling low-latency video conferencing, telemedicine and industrial automation applications.
 
To meet aggressive deployment targets, Amazon has secured 83 launches across multiple providers: ULA, France’s Arianespace, Jeff Bezos’s own Blue Origin and, more recently, SpaceX—marking the rare instance of Amazon contracting with its rival’s rockets. ULA’s CEO, Tory Bruno, confirmed that up to five more Kuiper missions could fly before year’s end, with Blue Origin’s New Glenn and ULA’s Vulcan Centaur slated to join Atlas V in the later phases of rollout.
 
Beyond consumer internet, Amazon foresees defense and governmental use cases. Officials say encrypted Kuiper links could bolster national security communications, disaster-response networks and remote-site monitoring, complementing AWS’s cloud-based analytics and machine-learning services. These enterprise and public-sector shoulders of the business model are pitched to help accelerate Kuiper’s return on its multibillion-dollar investment.
 
Despite this momentum, challenges lie ahead. Crafting affordable, mass-manufactured user terminals is critical: Amazon has revealed two dishes—a larger, vinyl-record-sized model and a compact, Kindle-sized unit—each expected to retail below $400. Achieving that price point requires scale: Amazon needs to produce tens of millions of terminals within a few years, while ensuring robust performance in harsh environments, from tropical rainforests to frozen tundra.
 
As Kuiper lifts off, Amazon’s traditional e-commerce rivals are taking notice. Broadband incumbents such as AT&T, Deutsche Telekom and Vodafone are already eyeing partnerships to backhaul traffic and integrate satellite links into hybrid connectivity packages. Market-research firm EuroConsult forecasts that global satellite broadband subscribers will near 65 million by 2030, up from just under 10 million today, driven largely by next-generation constellations like Kuiper and Starlink.
 
(Source:www.cnn.com)

Christopher J. Mitchell
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