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Aims Of Internationalization To Take China’s Didi To All Parts Of The World


04/18/2018


Aims Of Internationalization To Take China’s Didi To All Parts Of The World
The largest ride hailing app in the world is China's Didi Chuxing – well known now after it drove away Uber from the Chinese market. It is also the most valued startup in the world with a total worth of $56bn (£39.4bn) currently.
 
The company is now slowly but surely making its moves to set foot in the international market in a methodic manner.
 
The company is already operational in Japan and Taiwan. And Brazil's leading ride-hailing company – 99, was acquired by it just earlier this year.
 
The company has also announced its plans of entering Mexico last week to BBC. Uber would become primary rival for Didi in the Mexican market. 
 
Exploring of other opportunities and new market is the next step for the company, says Cheng Wei, the founder of the Chinese company.
 
But because of the suspicion that some Chinese companies have had to face ion earlier occasions in new markets will make the international expansion of the Didi somewhat difficult.
 
Huawei is a prime example of that.
 
In the U.S., this Chinese tech company was unable to strike a deal for selling its new smartphones because of security concerns earlier in the year, Huawei had said. that scuttled deal is the latest example of a Chinese firm unable to set foot in the U.S. market.
 
Itsw too competitive business strategy was the real reason that the US wanted to keep it out of the country, said Huawei hitting back at allegations of security concerns.
 
But there is a belief among many US politicians and businesses that the Chinese government is providing an unfair advantage to some Chinese companies. And then there are some who allege that some of the Chinese companies that deal with data as a part of their business – such as Didi, hands over such collected data about its customers to the Chinese government/.
 
But this is one allegation that is vehemently protested against by Cheng Wei.
 
"When American companies first entered China, there were also these concerns," he says.
 
"Whether you're Chinese or American, data is the lifeline of any business. If you can't guarantee data security, that's going to be totally destructive for the business."
 
For Didi, it could be a different story in its quest to go international because of its stockpile of cash to expend in expansion.
 
"This is not old China. This is a new generation, " says Chris DeAngelis, who routinely advises Western companies coming into China.
 
"The US needs to wake up because right now, we're going to get our asses kicked basically," adds Chris, speaking of the prowess that Chinese tech firms such as Didi have over American ones.
 
However, Cheng Wei is not yet too concerned about the Sino-American rivalry.
 
"For the past two decades, it was China who learned more from the US," he says. "But in the next 10 years, we'll ride on each other's successes. There's no point thinking who will surpass who."
 
(Source:www:bbc.com)